Sunday, January 13, 2013

Top 10 Most Valuable Sports Brands


With the increase in popularity of various sports, various brands related to sports events, products and accessories are growing up in the world market. Based on quality, durability, broadcasting etc. few names has really done a good job in the world market. Let us have a quick look through the list below to know which names are counted in the list of top ten most valuable sports brands.

List of Top 10 Most Valuable Sports Brands

RankBrandTotal Value ($)
1Nike15 billion
2ESPN11 billion
3Adidas5.0 billion
4Sky Sports3.0 billion
5Gatorade2.5 billion
6Reebok1.5 billion
7Under Armour1.0 billion
8EA Sports625 million
9YES Network600 million
10MSG500 million

Top Ten Most Valuable Sports Brands of 2012

1. NikeBased in United States, Nike is a foremost public supplier of clothing, footwear, sportswear, and sports equipment. On 25th January, 1964 Bill Boerman and Phil Knight founded the company as Blue Ribbon Sports which later on in 1978 became Nike, officially. It has been named after “Nike”, the Greek Goddess of victory and in real note today, Nike is the most valuable sports brands with a worth of $15,000,000,000.
2. ESPNWith a 40% growth in the last 4 years, ESPN has a current value of $11,500,000,000. It is an American global cable television network which focuses on all sports related programs. It was founded by Bill Rasmussen, his son and Ed Eagan and was made live on 7th September, 1979.
3. AdidasThe German company Adidas is popular for sports items such as bags, shirts, watches, eye wear, footwear and some other clothing. It was founded in 1948 by Adolf Dassler, headquartered in herzogenaurach and is valued at $5,000,000,000.
4. Sky SportsValued at $3,000,000,000 Sky Sports is a television channels operated by the UK and Ireland’s main satellite pay TV Company, British Sky Broadcasting. It has played a major role in the increased commercialization of British sport since 1990 and is best known for its Premier League football coverage.
5. GatoradeCurrently manufactured by PepsiCo and well distributed in around 80 countries, Gatorade is a brand of sports-themed food and beverage products. In United States alone, it is responsible for around 75% market share in soft drink category and has a high value of $2,500,000,000.
6. ReebokThough it is a subsidiary of Adidas since 2005, it has managed a position among the top ten most valuable sports brands with an ongoing worth of $1,500,000,000. Reebok has a global name for producing top class athletic shoes, apparel and accessories.
7. Under ArmourFocusing on high tech sportswear for professional athletes, Under Armour is an American company founded in 1996 by Kevin Plank. It was honored with 2008 Billie Award for breakthroughs and innovations and today its value is $1,000,000,000.
8. EA SportsThe eighth most valuable sports brand is EA Sports which is a brand of Electronic Arts producing sports video games. Most EA Sports games are distinguished by year and the current value of the brand is $625,000,000.
9. YES NetworkYankees Entertainment and Sports Network or better known as YES Network New York City based regional cable television channel which broadcasts various sports events specifically New York Yankees Baseball games. $600,000,000 is the present value of the brand whose debut year was 2002.
10. MSGMSG Network or simply MSG is a regional cable television and radio network focused on New York City Sports teams. Launched in 1969, the network has won several New York Ammy awards and is worth at $500,000,000.

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